ENGLAND World Cup winning cricketer Jason Roy is the latest high-profile sporting star to invest in the CBD space taking a stake in Fourfive.
The CBD and nutrition brand today announced that it has secured a six-figure investment from a number of high profile sports and business professionals.
The cash from the raise – which also included London-based manufacturing investor Melrose PLC – will be used to further expand its sales programme into retail and marketing activity.
Fourfive was conceived and is run by rugby internationals George Kruis and Dom Day and now has presence in Boots, Freemans and Amazon among a number of other outlets.
Dom Day and George Kruis, co-founders of Fourfive, said: “Our journey so far has been nothing short of amazing. Both the CBD and nutrition lines we have developed are premium quality and our customers love them.
“Our growth has been spectacular and we’ve already had three offers to buy the company at very tempting valuations. We think we can create even more value for our private investors before we go for a Series A round.”
Jason Roy said: ”What really attracted me to investing in fourfive was not only the passion fourfive has around striving for the best products but also the efforts that are going into “off-field” areas such as supporting athletes transition and grass roots sports charities. I am excited to be part of the journey along with so many other interesting investors.”