The kitchen compost bin was a source of inspiration for Weekday’s latest experiential collection. The H&M Group-owned brand previewed its first-ever plant-based denim collection at Stockholm Fashion Week last week.
The garments, dyed with food waste, are among Weekday’s first made with hemp—a fiber that the brand, which has pivoted to 100 percent organic cotton in recent years, intends to use in main collections in the near future.
The unisex collection is a product of Weekday’s Studio Made workshop, a creative space for artists and designers to work on their craft. The studio, headed by Weekday designers Annika Berger and Per Axén, emphasizes Weekday’s brand purpose of celebrating creativity. The natural dye process, however, builds on Weekday’s previous sustainable denim collections, including the recent launch of jeans made with Infinna, a regenerated textile fiber.