During the transition from the black market to the gray market to the green market, Guzman founded his company, Sherbinskis and adopted the moniker Mr. Sherbinski. The pseudonym was important, “Giving the business I was in, I didn’t want to use my real name.” He pulled out of the matrix that is his brain the name based off what he thought would be a really cool and successful sounding Jewish man -cleverly incorporating “herb” in the name. As an actual brand, he and his products have popped up in over 250 songs that you probably have heard on someone’s streaming platform.
Artists like Future, G-Eazy, Migos, Post Malone, E-40, Gunna, Mozzy, Dave East, Jay Critch, Lil Pump, Kodak Black and so many more keep his strands on their lips and in their songs. Mad rappers like Supreme Patty, Mally Bandz & RicoBaby, Tyler, The Creator, have simply named their songs “Gelato,” while Young Dolph took it a step further, naming his entire album after the strand. His other strand, Sunset Sherbet gets play too. Rich The Kid’s “Cookies and Sherbert” is a classic get high vibe. Brooklyn Vegan actually claims that Little Simz’ new album GREY Area will be the rap album of the year, and an album cut that probably will never get day radio play is the break up song “Sherbert Sunset” named after the colorful flower.
The music side is not the only place where Guzman aka Mr. Sherbinskis is popping.
He has really carved a space out for himself as a world acclaimed (though HE IS DOMESTICALLY GROWN AND SOLD) luxury adult-use brand. And while he has been trekking away in the industry for years, 2018 brought in another seismic shift in his business. Everyone started taking note. Imran Amed, editor-in-chief of Business of Fashion, called Sherbinskis “The Supreme of Weed.” Money mag Forbes called Sherbinskis The Louis Vuitton of Marijuana. Nike tapped Guzman to design a bespoke Air Force One sneaker and Barneys New York in Beverly Hills picked up Sherbinskis as the exclusive cultivator sold at The High End.