The cannabis company backed by David Beckham turned its fire on Facebook and Google yesterday, blaming the internet giants’ advertising policies for its sales being well shy of where it had hoped.
Cellular Goods launched its first range of products — five cannabinoid-infused creams, sprays and tablets, including a £79 face oil — at the start of December, just before the arrival of a new chief executive, Anna Chokina, who previously had held senior roles at L’Oréal, PepsiCo and Procter & Gamble.
However, demand for its products, even with Beckham’s backing, has been weaker than expected. After the conclusion of “comprehensive review” of the business by Chokina, Cellular Goods has warned that sales of its first range have been “below internal forecasts”.
The company suspended..