CBD supplier sees five-year partnership as “further signalling to athletes that UFC wants to play a prominent role in helping to educate them on CBD use.”

The Ultimate Fighting Championship (UFC) will likely get a crash course on CBD over the next five years thanks to its new five-year partnership with Love Hemp Group PLC, which supplies CBD and hemp products around the world.

Being named the official global CBD partner of Las Vegas-headquartered UFC means Love Hemp will have numerous branded integrations within UFC content on digital platforms, notes a statement from Hemp Love.