During the 1970s and early 1980s, the comedy team of Richard “Cheech” Marin and Tommy Chong brought a unique brand of reefer madness to audiences through a series of albums and films that presented them as bumbling stoners wreaking havoc in an uptight world. Reports WestFair online
Today, the duo is going one toke over the line into a very different direction by linking their Cheech and Chong brand into a new line of marijuana retail dispensaries.
In an interview with the Business Journal, Tommy Chong laughed at the question at whether the pair ever dreamed back in the day that their pot-smoking antics would evolve into a multistate business.
“No, no,” he exclaimed. “It was amazing.”
The new Cheech and Chong dispensaries are being created by Five Point Holdings Inc., a diversified cannabis branding company. Paris Chong, the comic’s son and business manager, is a director with the company, which recently announced a licensing agreement to put the Cheech and Chong brand in a new chain of dispensaries opening in states where recreational marijuana is legal.
While Five Point Holdings has not set an opening date on its dispensaries, the initial efforts will focus on Arizona, California, Illinois, Nevada and Washington.
Chong acknowledged that he was initially wary of attaching the Cheech and Chong brand to this line of business due to earlier inquiries from people who turned out to be untrustworthy.
“It was turned into a scam,” he recalled. “They were more into trying to raise money and not really following through with a decent plan.”