CNBC Reports


Green is the new black.

Cannabis retailers are pushing “Green Wednesday,” the day before Thanksgiving, as the Black Friday for marijuana users. Sales of edibles, vape pens and other marijuana gifts spiked on the Wednesday before Thanksgiving last year and retailers are increasingly promoting it as an unofficial shopping holiday ahead of Black Friday, Small Business Saturday and Cyber Monday.

Marijuana delivery company Eaze said its sales almost doubled the day before Thanksgiving last year over an average Wednesday. Cannabis analytics company Headset, which tracks retail sales of cannabis products, found sales on Green Wednesday last year were double those of a typical Wednesday, making it the biggest cannabis holiday after 4/20.

Headset adds that in Washington, Colorado, and Nevada last year, recreational sales on Green Wednesday totaled $11 million dollars. While that number is still a fraction of total annual sales in those states, many retailers are still tapping into the trend to tee up sales for the holiday season.