Even in the relatively new competitive market around CBD, consumers are turning to trusted companies and brands to acquire products with the cannabinoid.

Nearly one-third of respondents to a survey from High Yield Insights said they purchase CBD products from a specific brand’s website – more than those who said they use a general online retailer and nearly twice the number who said they would use a general CBD-focused website.High Yield Insights, a Chicago-based, cannabis-focused consumer insight and market intelligence firm, conducted the online survey of 2,000 consumers 21 and older across the United States in January.Additionally, 35% said they were more likely to purchase CBD from a known brand and 37% said they were “excited” about the prospect of buying new cannabis products from other recognized consumer packaged goods (CPG) companies.

The report’s authors highlighted that most of the consumers surveyed were using CBD to treat health and wellness issues such as depression, chronic joint pain or arthritis, chronic muscle pain and insomnia.

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Chart: Brand plays critical role in CBD purchases