DELTA, B.C., July 26, 2023 (GLOBE NEWSWIRE) — Pure Sunfarms Corp. (“Pure Sunfarms”), a wholly owned subsidiary of Village Farms International, Inc. (Nasdaq: VFF), continues growing its brand portfolio with the addition of Super Toast, a brand focused on convenience and ready-to-go products. Dipping into functional formats, Super Toast will offer ready to smoke products intended for consumers who are looking for easy ways to select and experience fresh and potent cannabis.
“Our family of brands is designed with the intention to meet the evolving needs and buying habits of consumers as they expand their cannabis usage occasions. Pre-ground flower now represents 10%, and pre-rolls 30% of dried flower sales. As a flower-first company, we see the potential in these categories,” says Mandesh Dosanjh, President and CEO, Pure Sunfarms. “Super Toast is a fresh and fun brand, designed specifically for those looking for convenient, grab-and-go products in the formats they want at a great price.”