As you’ll see there’s lots of Bob Marley song references in the USA Today report.
The one that works for us is
It’s probably time to
But instead we get this……..
Here’s a brand likely to lively up the cannabis-infused drink marketplace: Marley.
A trio of new drinks bearing Bob Marley’s name debuted this week at the Winter Fancy Food Show in San Francisco and are headed to stores this spring in Colorado, Washington, Oregon and Michigan where recreational marijuana use is allowed.
The drinks are infused with 25 milligrams of the cannabidiol (CBD), a non-psychoactive compound extracted from cannabis, which does not produce a high but can be used to relieve pain and anxiety.
Cannabis-infused drinks and food have become a hot marketing and product trend, as marijuana legalization has expanded to 10 states for recreational use (33 states have legalized medical marijuana).
While some high-producing products made with THC have hit the market, CBD-infused products aim for health and relaxation. In testing, it gave drinkers a “relaxed or chilled out feeling,” said Brent Willis, CEO of New Age Beverages, the Denver-based beverage company bringing the drinks to market.
“You drink it and you don’t worry, be happy, everything is going to be alright, man,” said Willis, a former Coca-Cola and Anheuser-Busch InBev executive, mashing up some of the late reggae legend’s lyrics (“Three Little Birds”) with a dose of Bobby McFerrin (“Don’t Worry Be Happy”).
New Age Beverages acquired the Marley Beverage Company in October 2016 and has the backing of many of his family members including daughter Cedella and sons Rohan and Ziggy. The family also has its own line of Marley Natural marijuana and vape products that are among DockLight Brands’ portfolio of cannabis brands.
Another son, Julian Marley, has his own JuJu Royal CBD products including olive oil and cannabis strains.
DockLight is working with New Age, which already sells Marley-branded drinks including cold brew coffee, tea and yerba mate, as it expands into cannabis-infused products.
“We are happy to work with New Age to bring the positive benefits of CBD to both our loyal following and those who are new to the CBD movement,” Marley’s daughter Cedella Marley said in a statement. “The Marley brand deeply connects with people around the world, and combining the positive benefits of the herb with a relaxation tea is a huge step forward.”