Forbes reports…

GKUA, the cannabis and lifestyle brand founded by hip-hop star Lil Wayne, announced on Wednesday that it has entered into an exclusive agreement with the Los Angeles Memorial Coliseum to host 4/20 celebrations at the famed venue for the foreseeable future. Widely celebrated as the cannabis community’s ‘high holiday,’ April 20 (4/20) has become known the world over for activism, marijuana-fueled parties and other events held to pay homage to the herb.

With the Covid-19 pandemic still putting a damper on in-person gatherings, Lil Wayne and GKUA’s inaugural event at the L.A. Coliseum will take place on August 13. Dubbed Uproar, the celebration will feature a VIP party and performances by Lil Wayne, hip-hop group Young Money and friends at The Torch, a scaled-down capacity, general admission venue located in the Coliseum’s landmark Peristyle plaza entrance.

“GKUA is about feeling inspired,” Lil Wayne said in a press release. “I’m looking forward to sharing that GKUA inspiration from the L.A. Coliseum. It is time to celebrate with friends.”

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