CBD is officially more popular than Beyoncé. At least when it comes to internet research.

According to CannabisMD’s Knowledge Navigator, a backend tool used to survey consumer trends, online interest in cannabidiol, more popularly known as CBD, has spiked exponentially in the past year. The data analyzed was pulled from a wide array of user searches across the web, including over 12,000 URLs, along with social media platforms like Instagram and Twitter.

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As the Navigator-generated chart shows, the number of searches entered for CBD have consistently risen since 2017, with no peak in sight. As of 2019, the tool’s graphs show CBD’s popularity has surpassed several popular topics, including Beyoncé, Kim Kardashian, kale and veganism.

Search for CBD appears to surpass megastar Beyoncé sometime in mid-2018. cMD Knowledge Navigator and Google Historical Data

For context, the Knowledge Navigator’s data is in line with current Google search trends, which show a similar historical uptick for the term “CBD.” The timing of the intense interest in cannabidiol taking off in 2018 makes sense; last year was when hemp saw a national decriminalization that helped get CBD production off the ground.

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