Erykah Badu is officially launching her cannabis brand called That Badu on International Women’s Day.
The Godmother of Soul and Grammy Award-winner’s weed will be available in Cookies storefronts across California in eighths and pre-rolls. Badu has big plans in the space to expand into bongs, rolling trays, edibles, and an entire female-focused weed product lineup.
“It feels good, it feels like a long time coming for me,” says Erykah Badu. “We’ve been working on this collab for a couple of years so we are finally connected and ready.” Badu is co-creating the line with Cookies founder Berner, the man who built the country’s first $1 billion weed brand. The duo is also working together on a forthcoming Mushroom Tea line that they plan to drop in May. “If it’s helpful, I feel whole about it,” Badu says.
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