Before entering the cannabis industry, Dia Simms spent 14 years working side-by-side with rapper and entrepreneur Sean Combs, better known as Diddy or Puff Daddy. She eventually became president of Combs Enterprises, self defined as “a portfolio of businesses and investments built and cultivated by the music mogul in 2017.

A few weeks ago, Simms went on her own, to launch BRN Group, a cannabis tech company with specialized focus on distribution and branding. The CEO talked about the company’s mission in an exclusive conversation with Benzinga.

“We are focused on building and managing cannabis brands, developing interactive and personalized e-commerce experiences, and providing relevant insights to inform and engage customers in this burgeoning market,” she told Benzinga.

Diddy’s Portfolio Manager Launches Her Own Cannabis Company