Death Row Records, an iconic music label founded in 1991, is launching its very own weed brand. Owner Snoop Dogg is at the helm of the new project.
The brand is called Death Row Cannabis and its inaugural product will be cannabis flower. More hints about the new weed offerings are featured in a teaser video on the brand’s Instagram, produced by MylarMen with a soundtrack by Kevin Gilliam aka DJ Battlecat. Diamond-infused pre-rolls will also be among the products in the Death Row Cannabis lineup. The packaging is an iridescent silver with gold accents, and it will showcase a redesigned version of the brand’s prisoner logo, but with one difference— his left hand is free, holding a joint.