During an online investor meeting this week, the Canadian cannabis company said it will launch a number of Stewart-branded CBD edibles and pet products across America this fall.

Canopy forecasts that the U.S. CBD market will hit $10 billion by 2023, up six-fold from today, and it plans to bank on Stewart’s household name to gain market share.

The company already sells CBD drinks and topicals stateside under three separate brands — This Works, First & Free and BioSteel — and plans to have 40 products launched in total by the end of this year.

Stewart, 78, joined forces with Canopy as an advisor in early 2019 to develop a broad range of CBD products using her 30,000 recipes published in Martha Stewart Living magazine.

Read more: Martha Stewart and Canopy developing cannabis pet care, edibles and cosmetics

Canopy expects big results as her publication boasts over 7.3 million readers who are 91 per cent female with a median household income of US$82,175, according to media researchers at Meredith.

More at  https://mugglehead.com/canopy-to-launch-martha-stewart-cbd-brand-this-fall/