Business reports..

  • 27% percent of potential first-time cannabis consumers said they’d try marijuana in place of beer, according to a survey from consulting firm A.T. Kearney.
  • Some 54% of US and Canadian survey respondents said they’d try marijuana products when it becomes legal.
  • Beermakers don’t seem to be worried

A surprising number of potential first-time marijuana users would use the drug in place of an evening beer.

That’s according to consulting firm A.T. Kearney, which on Wednesday published a report looking at consumer attitudes around the increasingly mainstream cannabis industry.

Some 27% percent of the 2,000 survey respondents in Canada and the US said they’d try a marijuana product in place of beer — a potentially worrying sign for beverage makers.