Inspired by a desire to live free of pain and help loved ones do the same, two veterans of corporate America have opened a 17.5-acre hemp farm in Metter, Georgia, about a three-hour drive southeast of Atlanta.

The Green Toad Hemp Farm was co-founded by Reginald Reese, CEO, and Dwayne Hirsch, president. They became advocates for the benefits of the industry after surgeries or seeing family and friends suffer from autism, high blood pressure and cancer.

Reese became a believer after experiencing the healing properties for himself. Hirsch spent time researching the plant and its properties for his son, according to the Metter Advertiser.

Before becoming a hemp farmer, Reese worked for more than 25 years as a corporate executive in logistics and restaurant retail service at companies including WalMart, Ross, Sears and Shopko. He managed thousands of employees, billions in annual revenue and learned about massive scale.

“The knowledge and experience gained in Fortune 1 retail provides a significant strategic advantage for Green Toad as a Farm,” he said on the company website. His knowledge of logistics and distribution brings the ability “to deliver a farm-fresh smokable product to the market. This is an enormous advantage over other producers and distributors.”

Reese studied hemp farming with the University of Georgia and the State Department of Agriculture and was certified by the U.S. Hemp Authority.

“Over the course of four years, I had spinal surgery, hand surgery, and two hip replacements,” Reese said in an interview with the Metter Advertiser. The surgeries left him in constant pain and reliant on prescription drugs.

“I took hydrocodone, morphine and muscle relaxers,” he said, “but, I couldn’t function on all of that medicine.” He learned of the healing benefits of CBD oil, tried it and it worked.