Cann uses no logos or product shots, just mood-boosting ASMR for the eyes reports ADWeek

cannabis-infused drink called Cann may have created a new ad genre—ASMR for the eyes—with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting.

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https://www.adweek.com/brand-marketing/social-campaign-for-thc-spiked-drink-cleverly-treads-the-line-on-paid-weed-ad-rules/