The marijuana industry is booming during and post lockdown. Investors are starting to look again at the industry with dreams of finding the cannabis version of Amazon, Apple or Google. But while retailers and product companies are profitable, other parts of the industry are struggling with profitability or finding a workable business plan.

Over $20 billion has poured into the industry and multiple companies have gained unicorn status by going public at $1 billion or more. But as companies like Medmen, High Times, MassRoots and others show, there is a darker side that isn’t always revealed to the public or investors.

“When I talk to investors, especially family offices interested in the space, they want to know the full, unvarnished story. Companies that try to hide negative or damaging news only hurt the industry as a whole” says Noa Kahner, founder of Kahner Global, the highly respected cannabis investor summit series.

Mainstream media, like Politico and the New York Post, are quick to share the scandals, but most cannabis media tend to shy away from negative business coverage., the largest B2B media in the space, trails others in unpleasant news. Luckily for investors and the industry itself, three mavericks expose the honest and unvarnished truth.

The editorial process of Green Market Report, founded by former Wall Street executive Debra Borchardt, is based on a review of SEC filings, investigative reporting, and interviews with sources. They mostly report on publicly traded companies as the SEC filings are a wealth of information. Their background gives the advantage of being able to quickly analyze complicated financial documents and pick up on details that other reporters may not catch. The Fresh Toast syndicates some of their content.

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