One of the more enjoyable articles that MJ Biz have published in a while especially as it mentions the awful Gene Simmons who we once came across at a cannabis conference a few years back and immediately thought ..How do i get that 5 minutes of my life back

MJ Biz write

In 2019, Vancouver, British Columbia-based cannabis producer Invictus Group cut short its five-year contract with Gene Simmons after only 17 months.

The partnership had been criticized because the music icon and co-founder of the rock band Kiss was famous for being both anti-drug and anti-alcohol, but Simmons claimed he’d changed his mind about cannabis in recent years.

When WeedMD extraction subsidiary CX Industries announced its now-shelved plans to partner with Dan Bilzerian’s Ignite company in 2019, there was significant social media backlash – the Instagram-friendly poker player was also famous for making degrading comments about women.

And last month in Hamilton, Ontario, the Toke Cannabis store canceled a “guest budtender” spot by Marc Emery, a cannabis activist who served a prison sentence in the U.S. for selling seeds and has been accused in Vice magazine of creating a “degrading work culture” for young women who worked with him pre-legalization.

How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls