Homebody, Undefined Beauty, Brown Girl Janes
CBD is often regarded as the friendly, harmless side of cannabis. Unlike THC-containing marijuana, which is still classified as a schedule 1 drug and fully illegal in several states, hemp-derived CBD is federally legal and it’s everywhere. It’s in baked goods, kombucha skincare products, and endless self-care and wellness-geared items on the market. Despite all the popularity, though, there’s a problematic side to the industry that we can’t ignore.
Despite roughly the same rates of cannabis usage, the ACLU reports that Black Americans are 3.73 times more likely than white Americans to be arrested for marijuana. Even though CBD is largely legalized, there’s still a large disparity as far as who gets to be the stakeholders in the cannabis industry. According to Marijuana Business Daily in 2017, approximately 81% of cannabis business owners or founders are white, while only 4% are Black. On top of this, mainstream representations of wellness and self-care—which CBD is often associated with—primarily centers white women, pushing Black women who are both seeking and creating forms of wellness to the margins.
So, while we indulge in a range of CBD goodies to drink, eat, or slather all over our bodies, we should also be striving to invest in Black communities at the same time. To do so, and to celebrate National CBD Month, we rounded up 10 Black women-owned CBD shops to support right now. From skincare products that promise glowy skin to infused honey that promote mindfulness, you can find CBD in any form you need below.
Brown Girl Jane
The plant-based, clean beauty brand, Brown Girl Jane, is founded by sisters, Malaika and Nia Jones, along with beauty and wellness expert Tai Beauchamp. In addition to offering renowned beauty products, like the GLOW Luminous Facial Serum and BALANCE Wellness Drops, the brand also gives back by donating a portion of sales to a non-profit that aligns with its mission, which, per the website, is, “bettering the lives and wellness of women of color.” Brown Girl Jane is currently supporting the Black Women’s Health Imperative, a nonprofit organization created by Black women to help protect and advance the health and wellness of Black women and girls.
Shop Brown Girl Jane here.
Undefined Beauty founder Dorian Morris’ mission is to “democratize beauty and destigmatize plant-based solutions,” per the website. Her beauty and wellness products check a number of boxes that many mainstream brands don’t, or at least not all at once. They’re non-toxic, cruelty-free, sustainably sourced, plant-based, and accessibly priced. Check out the bestselling Glow Elixir CBD Beauty Oil to give your skin a healthy glow or try the vegan chocolate Glow Bar that’s designed to help with sleep, creativity, and even sex drive. The brand has even started making skin-friendly satin face masks to help stop the spread of coronavirus (COVID-19).
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Sisters Rebecca Grammer-Ybarra and Christy Grammer started Homebody after closing their food-service company of 12 years, Suite 106 Cupcakery—which included three bakeries, an award-winning food truck, and a commercial kitchen. According to an interview with Self, this shift came out of a personal need for self-care, after running such a fast-paced life for so long. The two teamed up with a holistic physician to create the brand’s CBD bath bomb soaks, which are designed to address pain and stress, boost mood, and assist with sleep and overall wellbeing. “Our objective is, and will always be, to help people feel more at home in their bodies,” Grammer-Ybarra told Self.
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Carolyn Gray, who founded Noirebud in Brooklyn in 2018, found that many cannabis brands on the market failed to pay homage to the many people of color who have been incarcerated for marijuana. So, she created Noirebud, a line of luxury CBD products including candies, teas, and body butters, specifically with the Black and Brown community in mind. “I wanted this brand to be unapologetically bold and Black, like me,” Gray says, per the website.
Shop the luxe products from Noirebud here.
Rah Hines started the family-owned CBD brand with her sister, Coral, after meeting a hemp-farm owner and learning how CBD could ease symptoms of anxiety and depression. The two then launched Buena Botanicals, a line of all-natural full-spectrum CBD products, in 2019. In addition to offering wellness-focused products, including bath bars, bath bombs, oils, and creams, the brand also aims to educate consumers. “Even though CBD is really popular now, a lot of people—especially Black and brown people—still don’t understand or know what it is,” Rah Hines told Well + Good. “A lot of our job, as a brand and as people, is to educate our consumers.”
Shop Buena Botanicals here.
Blissful Stoner Body Essentials
Blissful Stoner Body Essentials is the first Black woman-owned CBD brand in New Orleans. Per the website, the brand owner, who goes by the name Cat, says she started the company as a way to help manage her own anxieties after being diagnosed with a mental illness. The brand offers a range of small-batch CBD products, including clay face masks, exfoliating scrubs, bath soaks, and more.
This luxury CBD beauty brand is Black woman-owned and created specifically for minority consumers. The products—including a hydrating moisturizer, exfoliating toner, and gel cleanser—utilize the anti-inflammatory of CBD to address a number of skin issues, including psoriasis, eczema, and acne. Ebony Clay, the brand’s founder, deals with psoriasis on her face, hands, lips, inner-ears, and scalp, and calls herself a “living testimony” to the effectiveness of the products.
Atlanta-based brand Unoia started out in 2018 with CBD honey and agave products and has since expanded its product line to include CBD oral drops, muscle relief, soothing salve, and even pet treats and tinctures. The brand is owned by the female power couple, Brandé Elise and Danielle Gray, and they’re aiming to provide products that assist with mental health, mindfulness, and self-care—for both humans and pets alike.
Shop Unoia CBD products here.
Moozii is a one-stop-shop for any eco-minded person who menstruates. The brand offers CBD goodies, like 500 mg tinctures and bath soaks, alongside zero-waste menstrual products, like reusable pads and menstrual cups. The Moozii Bundle Box, which includes a cup, a few pads, and CBD oil, is like the perfect period care package. The brand is also non-toxic and plastic-free, so there’s a lot to get excited about.
Shop Moozii products here.